Welcome to my online portfolio! I am a director-level content creator with 13+ years of experience working as a writer and editor in branded content/marketing, digital, and print magazines. Currently, I am Director of Copy at Dotdash Meredith's native advertising studio, the Foundry. Past employers have included Stuart Weitzman, Citi Trends, PEOPLE StyleWatch magazine, and InStyle. I have extensive experience brainstorming and bringing to life multi-platform branded content activations, shaping brand voice, acting as a key player in brainstorming 360-degree marketing initiatives, and packaging, writing and editing fashion, beauty, travel, lifestyle, and entertainment feature stories that speak to the modern consumer.
My accomplishments include leading the Copy team at the Foundry, successfully steering them through countless complex revenue-driving projects, twice being named "Foundry's Finest" for my work on major activations for Neutrogena and Target, crafting the Stuart Weitzman brand voice as part of SW's new creative strategy, launching the very first e-commerce website for big-box retailer Citi Trends and overseeing editorial strategy, concepting and writing the monthly Luce-Award-Nominated "Play Up Your Shape" section for PEOPLE StyleWatch, and spearheading the very first conference of international InStyle editors.
Here you'll find a sampling of digital and print content that I've packaged, written, and/or edited. I will be updating this site periodically.
Thank you for your interest!
Elizabeth (you can call me Liz!)